Nike Snowboard Boots Zoom Force 1 Review
Nike,The Brand that Hijacked Snowboarding
A retro throw-back, these nostalgic Nike’s are the offspring of you favorite freestyle skate shoe and board boot. Pair this low profile street design with some gore-tex denim bottoms, and you’ll be ready to hit the streets skate style. From authentic burlap sack to blinding bright colors, Nike Zoom Force 1 offers a wide array of vibrant colors and patterns.
Nike has been around the block a few times, so what. What makes them think they can hijack snowboarding? Before I wrote this review I ran across a story on Nike’s CEO Mark Parker on FastCompany (read it) that may help us all understand Nike’s direction a little better.
Granted, the article focuses on runners and ball hugging athletes rather than snowboarders. Yet, the read reveals something true to the core of Nike that has enabled the brand to endure for generations: Innovation. Nike’s CEO is obsessed with R & D, innovation, and making the worlds best shoes. So now back snowboarding. Shouldn’t we at least see what they can make? Can they really innovate, drive, and provide something better?
Check out their debut with the Nike Zoom Force One. Let’s break it down. Nike states this boot has “Full Length Phylon Midsole with Embedded Zoom Air”. What does that mean to you? Well When you think of air, think comfort, and when Phylon Midsole think of… Well, I better go look that one up. A quick Google search has reveled that the Phylon Midsole reduces weight, improves quality, is bound by an upper and lower molding providing rigidity, and strength that is super light.
Let’s Step inside the boot and take a close look at the boot liner. Solid padding and construction, double as nice hospital booties when you forget your slippers when making that trip to the ice machine. We could feel no pinch or pressure point in the liners where other boots have fallen short.
The inner lace system has it dialed, pressure in all the right places, the quick lacing and unlacing pulls make this boot a cinch to get off an on. The liner are heat moldable for the perfect custom fit. These liners are built a lot tougher that most boot liners. I’ve had the inner lace system cutting through the liner after 5 days on the mountain with other boots. These are defiantly built to last. But, still nothing too fancy here.
Some of you may be accustom to the old lacing system, passing by the BOA lacing system and the quick cord lacing. The Zoom Force 1 offers this little plastic thingy, I’m still not sure I know how to work it correctly. It seems like the lacing system might work better with out it. The biggest argument against the design, is that the lacing system was not user friendly and difficult to release.
In a closing argument, after griping about the lacing system, I must say these boots are built solid. If your boots have turned to mush after a few days on the snow, or noticed lace burn right through the tounge of your boot, it might be time to give Nike new boots a try. When it comes to quality, comfort and performance – trust your feet to the world’s expert in athletic footwear. Remember, they won you over in 6th grade with the Air Jordans, and now they are proving they can compete on the slopes.
In comparison to the Nike Zoom Kaiju Boots, or the women Baxa these boots seem stronger ready to dish it out for many seasons to come.
p.s. Check out their new video release of Nike Snowboard 2010 2011 Team below. Don’t forget to check out the other color ways for the Zoom Force 1 on Nike’s Website. And as always post your banter below in our comments section.